5 Reasons Why You Need a Mobile Optimized Website
Over the last few years, the focus of web design has dramatically shifted. Having a website for your business online used to be the only essential tool necessary to develop a web presence. With the rise of mobile phones and tablet PC’s currently connected to the internet, however, a website that is optimized for mobile browsing is now becoming the next “must have” for any business online.
Is a site designed for a mobile phone or tablet really necessary? Will it have that much of an effect on the overall presence of a business on the internet? While these questions are valid, one thing remains certain – mobile isn’t going anywhere anytime soon. That means it’s time to join the crowd or remain left behind.
Why a Mobile Site is Necessary
In a recent post on Google’s webmaster blog regarding mobile website infrastructure and search results, Google announced changes to their algorithm which will favor sites with mobile infrastructures. Having a separate site designed for mobile platforms or redesigned for responsiveness might seem like a lot of work at first (and it is), but there is no denying that it’s worth the effort and reward. If you’ve been on the fence about optimizing your site for mobile, here are 5 reasons why you need to get the ball rolling right away:
Makes it Easy for Customers to Find You on the Go
When people are on the go, they don’t have time to wait around for a site to load. They need to be able to access what they want quickly and without hassle. Getting a regular website to load on a phone in a hurry simply is not an option, which is why mobile optimization is quickly becoming a hot commodity.
Mobile optimized sites are designed specifically for people on the move, making it convenient for people who need to access information as quick and easy as possible. Stay ahead of the competition by creating a mobile version of your website and you will be rewarded with a stronger user base and more loyalty than ever before!
Faster Load Times
Data is a precious thing. Anyone who is married to a data plan from their current cell phone carrier will tell you that. Visiting a website that isn’t optimized for mobile can absolutely destroy a data plan. That’s because your phone is trying to pull data from a website that is designed for a desktop computer with a sizeable monitor, not a 4-inch screen. Besides sucking a considerable amount of data, the load time is horrendous, making you wait impatiently as a site is fighting to load on your screen.
Don’t let your visitors endure any “data destruction” from a visit to your website. Optimize it for mobile devices and you will reward users with faster load times and less data usage, making it a win-win situation for everyone!
No Zooming Necessary
Have you ever visited a website that wasn’t optimized for a mobile device? If you have, you know how much of a pain it can be to navigate. Besides it taking forever to load, you end up with your nose stuck to your phone or tablet as you desperately pinch and spread your fingers to zoom in and out to view the content. Do you want your visitors to have to endure the same pain?
With a mobile optimized website, viewers won’t have to worry about spending all of their time zooming in and out to figure out how to navigate your site. Instead, everything is presented to them in a clear, concise and organized layout designed specifically for a mobile device. Your visitors will get the info they need faster, which will keep them hanging around your site much longer (and potentially keep them coming back for more).
Convenient Features to Increase Customer Response
Building a website for a mobile device allows you to take advantage of a variety of awesome features that ultimately enhance the user experience. Options like tap to call, simple social integration (i.e. Facebook, Twitter, LinkedIn and more) and integrated maps are just a few of the features you can add to your site to enhance the browsing experience and help users get the most out of your site.
The more convenience features you are able to program, the more likely you are to increase your overall customer response. How can you go wrong with that? But don’t go all trigger happy and put every possible option known to man, as it’ll make your website slow to load and you don’t want bad user experiences.
It’s Where the Future is Headed
It’s no secret that mobile devices are becoming more powerful and advanced by the day. With more people computing on the go these days, the growth in the mobile sector shouldn’t be a big surprise. Those staggering clues should be more than enough to realize that mobile computing is where the future is headed.
Should you decide to skip out on the opportunity to have your website optimized for mobile devices, you risk losing a significant share of your market every single day. Stay ahead of the game and get your site optimized for mobile now so you can solidify your spot in the future.